November 2008
SnapAds, Inc., a new company created by the founders of Weebly, announced SnapAds, an easy-to-use service for advertisers and publishers that significantly improves the performance of display ad campaigns.
SnapAds is based on genetic algorithm technology that dynamically optimizes individual creative components such as images, colors and taglines more efficiently and faster than other solutions.
When implemented, SnapAds quickly combines and tests multiple display ad variations in real-time to determine a best performing set of ads.
Generating performance improvements up to 1900% in recent ad campaign test trials, the SnapAds optimization process increases consumer engagement, drives significantly higher click-through rates and expands the value of online ad inventory.
The company also announced a new partnership with Unilever/AXE and WIRED Digital to launch the first SnapAds powered online ad campaign on Wired.com and Reddit.com for the AXE Detailer Shower Tool, an innovation designed to help guys focus on every detail from head to toe.
"SnapAds offers a much more efficient process for testing creative possibilities in display ad campaigns and identifying the set of ads on the fly that are demonstrating the best consumer engagement," said David Rusenko, founder and chief executive officer, SnapAds, Inc.
"SnapAds is an automated system that can combine and test multiple creative variations in a display ad very quickly."
"This efficiency provides designers with a powerful tool to extend their capabilities and improve on their design intuition by identifying in real-time which combinations of creative components appeal to consumers and generate higher response rates and actions."
"In order to continually develop innovative marketing campaigns for AXE, we are always exploring new technology to reach our target in unexpected and engaging ways, and being an early adopter of SnapAds exemplifies that strategy," said Shane Kent, brand manager, AXE Personal Wash, Unilever.
"By optimizing the look and feel of the AXE Detailer online creative in real-time, we believe SnapAds will perform harder and more efficiently to engage users and raise awareness of the product."
WIRED Digital is committed to offering our partners innovative solutions that increase the impact of their advertising spend," said Josh Stinchcomb, publisher, WIRED Digital.
"With SnapAds-powered ad campaigns, our partners can leverage an extremely effective creative optimization system that delivers the best message to our unique audiences."
Our goal is to ensure our partners have the ability to generate effective audience engagement and significantly increase click-through rates. We are pleased to work with SnapAds and Unilever's AXE team on this new campaign."
A highly effective, simple-to-implement creative optimization service, SnapAds increases the impact of online advertising investments by significantly improving the performance of display ad campaigns.
SnapAds uses proprietary genetic algorithm technology to quickly combine and test multiple creative variations of a display ad and identify the set of best performing ads in real-time.
SnapAds is an easy process to implement. The ad campaign's designer provides an Adobe Photoshop or Flash file with multiple creative variations such as colors, images, fonts or taglines and SnapAds automatically generates an initial set of ads or creatives based on the options provided.
Once the initial set of ads goes live, SnapAds automates the entire process: tracks performance, combines creative traits from the best performing ads, evolves the population and continually tests the results until the best performing set of ads is identified.
With SnapAds, advertisers and publishers experience better results because their ad campaigns run display ads that are most appealing to consumers and drive higher click-through rates.
SnapAds also expands the capabilities of ad designers and eliminates guesswork out of the design process.
With complete control over the creative variations provided in the Photoshop or Flash files, designers can ensure brand integrity is maintained while also quickly testing many more creative possibilities completely aligned with their design intentions.
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