November 2008
Shimano's electronic road racing components Dura-Ace with Di2 technology have been rewarded with the iF Product Design Award 2009.
The Dura-Ace Di2 was awarded in the category "Leisure/Lifestyle", based upon its innovation, functionality and design level.
These new road race components have proven their functionality and quality in competition by top professional cyclists.
The advantages are clear immediately for everybody who rides a bike with Dura-Ace Di2 for the first time: shifting has become so much easier and effortless.
The biggest improvement is shifting the front derailleur.
No more power is needed to move the shifting lever.
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