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Daily News


01 Dec 2008





Mazda Wins LA Auto Show Design Award
PRESS RELEASE


December 2008

Mazda has won the Design Challenge "Motor Sports 2025" at this year's Los Angeles Auto Show, which opened earlier this week.

Nine of southern California's automobile design studios were asked to give their vision of how a sports car might look 17 years from now - in California's zero-emissions society - and Mazda North American Operation (MNAO) design team's concept car, Mazda KAAN, was chosen the winner.

Judges selected the Mazda concept for how well it integrates innovative technology into the design, and for its unique styling.

It is an electric race car concept that uses a patented electronic tyre system to reach speeds of up to 400 km/h, while producing no harmful emissions.

It is designed to drive on a race track resurfaced with a sub-level, electro-conductive polymer that powers electric cars.

Its exterior design was inspired by electric fields and textures seen in nature, particularly those in a lightning bolt.

It is uniquely designed around powerful electric wheels, while the cockpit acts as a capsule to safely house the driver.


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Read MAZDA ARTICLES on TAXI Design Network
  • Mazda Builds Two Millionth Mazda3
  • Los Angeles Auto Show Names Mazda Kann As The Design Challenge Winner
  • Mazda To Exhibit MX-5 at 'Japan Car' Exhibitions in Paris and London
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