December 2008
The presidential elections dominated user searches this year, according to AOL's annual lists of top Web, mobile and video searches across more than 40 categories for 2008.
But celebrities continued to be hot topics for searchers as well.
The rankings are based on the people, places and topics that received the largest volume of Web and mobile search queries on AOL Search, http://search.aol.com, and on Truveo, AOL's leading video search engine, http://www.truveo.com.
This year, Barack Obama topped the list in the Newsmakers category - in fact, politicians occupied 7 out of the top 10 spots on this category.
The presidential election was also the Top Searched News Story, while elections-related videos - including will.i.am's "Yes, We Can" video, Paris Hilton's response to John McCain's campaign ad, and Barack Obama's victory speech in Chicago - were among the most searched videos on Truveo.
At the same time, America couldn't get enough of celebrities and pop culture with searches for Britney Spears, a pregnant man and music videos all among the hottest searches.
Mobile consumers took a keen interest in staying social while on the go by tapping MySpace, AIM, MocoSpace and Facebook onto the list of top searches from mobile devices.
"What people are searching for online is a strong reflection of what's captivating their attention offline and throughout their daily lives," said John Kannapell, Senior Vice President of AOL Search.
"While the economy and the elections grabbed the majority of headlines and consumers' mindshare this year, America's continuing obsession with celebrities and pop culture were also clearly evident across Web, mobile and video searches."
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