December 2008
Interbrand has valued the Royal College of Art brand at £57m, in what is thought to be the first-ever brand valuation exercise for a higher education institute.
The valuation, according to RCA Helen Hamlyn Professor of Design Jeremy Myerson, forms part of a broader submission to the Higher Education Funding Council for England to ensure the college's continued funding, while bolstering its capital fundraising project.
This will finance the RCA's new home for fine and applied arts in Battersea, expected to complete in 2013.
"It's been a robust financial exercise that shows how the RCA's brand gives the college an economic leverage," says Myerson.
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