December 2008
Universal Music Enterprises (UMe) is coming to the rescue of financially-strapped or simply unimaginative gift-givers this holiday season.
UMe will launch a three-week media campaign incorporating Black Friday and Cyber Monday, traditionally the two biggest shopping days of the year --emphasizing the difference between "cheap" (what nobody really wants and wishes they could re-gift) and "bargain" (cool music that lasts forever and is just as inexpensive).
Albums offered in the "Don't Disappoint Them, Give Them Music" promotion on Amazon.com will be available for less than $10 each or three for $25 (which means free shipping).
According to surveys, this holiday season will be the first during which Internet users will spend more money on the Web than at retail stores and nearly 80% say they are more likely to shop online with a retailer that offers free shipping.
Music, like the best gift-giving, is personal. It shows one cares when one knows that the gifted loved one sings along to The Temptations, once had a crush on the Hansons, still has one on Sheryl Crow, or that he or she rocks to both Def Leppard and Buddy Holly.
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