December 2008
Apple is being closely watched this holiday season, as investors seek to gauge whether the slowing economy will put a dent in sales for the company's popular, but expensive, line of consumer electronic devices.
The company set itself up for the beginning of the season by offering one-day discounts on several of its products, with the exception of the mega-popular iPhone.
Analysts said Monday that checks at retail outlets suggest that the company cut an average of about 7% off the prices of its iPods, Macs and the Apple TV set-top box.
This was an unusual move, as Apple typically doesn't hold sales. Instead, the company lowers its prices once a year when it updates its product lines.
"Our checks show demand for Macs, iPhones and iPods remains resilient despite the weaker consumer spending environment," Deutsche Bank analyst Chris Whitmore wrote in a note to clients.
Whitmore said sales of the recently revamped line of MacBook laptops and the 16-gigabyte versions of the iPod touch and iPod nano were particularly strong and should help boost Apple's gross margins for the quarter.
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