PRESS RELEASE


December 2008

"I'm excited to be helping AT&T recognize and celebrate the SEC Championship, which is such a time-honored tradition," said Ludacris.
Soulja Boy Tell'em said: "I receive an amazing amount of love from the South when it comes to supporting my projects -- especially in college football games where I see some of the players and fans doing my dances when they score."

"We even tried to capture some of that excitement in the video for my new single, 'Bird Walk.' Performing a free show at an SEC Championship game afterparty is the least I can do to give some of that support and love back."

Tim McGhee, executive director of Sponsorships for AT&T, said: "The South is known for its love of college football, and Atlanta is renowned for its thriving music scene."

"As a leader in mobile music and a sponsor of the 2008 SEC Football Championship, we couldn't think of a better way to celebrate both passions than with a free, high-energy, 'unofficial,' after-game concert with two of the present day's hottest artists."

Ludacris will perform some of his most popular songs as well as some new cuts from his album "Theater of the Mind". Soulja Boy Tell'em, who will open the show plans to perform songs from his upcoming album, "iSouljaBoyTellem".

Following the concert, AT&T will also have exclusive concert footage available for viewing through Cellular Video (CV).

Beyond the concert, AT&T will also have a substantial presence at the SEC Fanfare festivities.

Also, AT&T will host several interactive stations for SEC fans in attendance at the Georgia Dome, including:

Fast Fingers Challenge: Up to four participants will have the opportunity to challenge one another to see who can text a phrase the fastest.

Naismith Photo Station: Fans can take a commemorative photo with a replica of the Naismith Trophy. The photo will be printed immediately using Bluetooth(R) printer technology.

Live Bars: Fans can watch the latest CV content, identify songs via AT&T's MusicID service and create their own ringtones.


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