December 2008
The Pictoplasma project began in 1999 as an extensive inventory, collection and archive of contemporary character design, which has taken over the advertising, art, media and urban landscapes across the globe.
As consume-promoting branding or its subversive inversion, loveable kitsch or urban art, Hello Kitty or Obey Giant, character
representation, abstract and reduced to the essentials, has redefined the aesthetic standards of visual communication world-wide.
By playfully sampling and remixing visual codes, these characters evade established pictorial norms, confronting the viewer head on, emotionally and regardless of cultural background.
The third Pictoplasma Conference will include artist lectures, the famous "character walk" through galleries and art spots in Berlin, film screenings, workhops, the opening of the Pictopia exhibition, parties and as a new conference format a symposium.
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