December 2008
D-ASH Design of New York announced RocPopShop, a pop-up shop and lifestyle experience has been designed.
This pop-up shop has been designed to embody Jay Z's new premium line of apparel for Rocawear and to travel around the country to Jay Z concerts and other events.
The RocPopShop, a 50-foot long trailer that expands to 1000 square feet when opened up, was designed in collaboration with Jay Z, to be an upscale mobile lounge, which embodies his aesthetic.
Want to see what 24 hours of creative awesomeness look like? Click here.
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