Deadline: 13 January 2009
The 2009 Design 21: Wood Paper Checkmark Design Competition is a competition to create elements of a consumer call-to-action campaign to buy FSC-certified products as a means of protecting forests around the world.
Forests nurture and sustain life on Earth. They give us fiber, food, fuel and fresh water. A critical tool in the race to save the world’s forests is Forest Stewardship Council (FSC) certification. Consumer awareness of FSC is uneven globally.
This is a call-to-action campaign that asks targeted consumers to purchase FSC products as a means of protecting forests around the world.
Your entry must include a compelling, persuasive message/approach that:
Your entry can be:
The initial use of the winning entry will be to promote FSC among a key subset of the “conservation-engaged”: the members and online audiences of the Conservancy, WWF-US, NWF and Rainforest Alliance - more than five million people in all.
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