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Call For Entries: Design 21: Wood Paper Checkmark Design Competition

CALL FOR ENTRIES


Deadline: 13 January 2009


The 2009 Design 21: Wood Paper Checkmark Design Competition is a competition to create elements of a consumer call-to-action campaign to buy FSC-certified products as a means of protecting forests around the world.

Forests nurture and sustain life on Earth. They give us fiber, food, fuel and fresh water. A critical tool in the race to save the world’s forests is Forest Stewardship Council (FSC) certification. Consumer awareness of FSC is uneven globally.

This is a call-to-action campaign that asks targeted consumers to purchase FSC products as a means of protecting forests around the world.

Your entry must include a compelling, persuasive message/approach that:

  • Creates awareness of FSC and shows people that by buying FSC, they can play an active role in protecting forests.

  • Drives people to a consumer-searchable website where they can locat FSC products to buy.

    Your entry can be:

  • A print ad.

  • Or a suite of online advertising banners and buttons.

    The initial use of the winning entry will be to promote FSC among a key subset of the “conservation-engaged”: the members and online audiences of the Conservancy, WWF-US, NWF and Rainforest Alliance - more than five million people in all.
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