December 2008
Retailer H&M has recently scooped up British designer Matthew Williamson.
The up and coming designer will be debuting his first collection of signature prints for the women's collection and a second run of men's and women's clothing.
Williamson is excited about his new position saying, "I love the fact that H&M have created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections."
"I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world."
Margeta van den Bosch, the creative advisor at H&M discussed Matthew's designs saying, "Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look."
"It's for people who want to look special, but his clothes can also be worn in a nonchalant way, you can really play around with them."
"He is fantastic with piling on color - it's a very stylish collaboration for H&M, and very much in line with the way we're thinking about fashion for spring/summer."
Williamson's designs are worn by celebrities such as Sienna Miller, Keira Knightley, Kate Hudson and Gwyneth Paltrow.
Last year, he was honored with an exhibition at the Design Museum in London - "Matthew Williamson - 10 Years in Fashion."
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