December 2008
‘The Femme Den’ of Smart Design will be presenting their groundbreaking research on gender and design during a panel discussion at the 2009 Consumer Electronics Show (CES) on 9 January 2009.
Two designers, Erica Eden and Agnete Enga, will be joined by Linda Tischler, senior writer at Fast Company, to present a new way of thinking about design from a woman's perspective.
The Industrial Designers Society of America (IDSA), through their ongoing partnership with the Consumer Electronic Association (CEA), is sponsoring the panel.
According to a recent report by the CEA, only 1% of women reported that consumer electronics manufacturers consider their needs.
Erica Eden, one of the founders of the Femme Den, explains, "Women represent the world's third largest economy, and buy or influence 80% of all purchases of goods and services.
The women's market is a huge business opportunity, but CE companies aren't connecting with their real needs. We hope to change that."
Based on extensive research with both women and men, the Femme Den have concluded that the consumer electronics industry needs to get in touch with its feminine side if it wants to reach the untapped, underserved female audience.
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