December 2008
Five-year-old Lily Campbell of Charlottetown, Prince Edward Island, is the winner of the first-ever Scotties Design Challenge with an impressionistic painting of fruit that she created when she was only three.
Louise Campbell, her mother, entered Lily's painting into the national online competition at Scotties.ca last spring.
It challenged Canadians to design the next new Scotties box based on the theme, "Inspiration is Everywhere".
"I've always loved this painting. I have it framed and hanging in our living room," says Louise of Lily's $25,000 prize-winning painting.
"When I read about the Scotties Design Challenge, I immediately thought Lily's artwork would look great on a box of facial tissue, but I never dreamt we would actually win." she says.
The Scotties Design Challenge drew 23,000 entries at Scotties.ca.
Top prize was a $25,000 Kimberley Seldon room make-over and your design on a new Scotties box to be sold in stores across Canada.
"The Scotties Design Challenge was conceived to find out what inspires our consumers," says Scotties Category Director, Wendy Mommersteeg.
"We received an amazing 23,000 entries and connected with Canadians in a fresh, fun, interactive way. We were extremely impressed with the quality of art submitted," she says.
A panel of judges whittled the 23,000 entries submitted over the four-month challenge down to 70 semi-finalists.
Their designs were posted at Scotties.ca, where Canadians were invited to vote for their favourite design.
The winner was decided based on votes, uniqueness and overall 'fit' with the Scotties family.
"It was difficult to choose just one winner from so many beautiful designs," says Ms. Mommersteeg.
"We look forward to seeing Lily's awe-inspiring design on Scotties boxes across Canada in the spring."
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
