December 2008
Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in alphabetical order by brand.
Also among the top 10 campaigns, but not shown here, were campaigns produced by GSD&M Idea City and Publicis Modem.
"It's evident that one creative execution may not appeal to everyone. As marketers are leveraging different media channels to reach their target audience, they are also using a combination of online creative formats to convey their message," said Mallon. "Many of these top campaigns achieved success by combining engaging and interactive creative executions with relevant media placement."
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