December 2008
REVShare(R), the leading advertising network for Cost-per-Action(CPA) television advertising, has promoted Gail Gessert to Vice President of Marketing and Communications.
Gessert is responsible for implementing brand positioning and target messaging to national and local ad agencies about the advantages of adding REVShare to their traditional media mix.
REVShare's Direct Response (DR) and CPA Metrics(TM) Model directly facilitates meeting clients' performance objectives. REVShare's proprietary technology translates direct response data into traditional viewership metrics which promotes better agency/client communication in discussing CPA campaigns.
"We are fortunate to have Gail help lead our voice at REVShare," says Joseph Gray, REVShare's CEO and Founder. "We know that she fully understands our unique model and effectively translates how easy it is for agencies to work with us."
Gessert comments, "It is very timely right now for advertising agencies to introduce REVShare's CPA Metrics Model to their brand clients. They need not interrupt their current schedules; just include REVShare in the mix for increased accountability and optimal performance."
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