December 2008
To help ring in the New Year, Samsung announced the launch of its ‘Share Hope’ Program, which enables cell phone users to share holiday messages and images on Samsung’s LED billboard at Two Times Square.
The public is encouraged to participate and share their hopes for 2009 using their cell phones by texting ‘Samsung’ to 42107.
Participants receive an automatic text message response that walks them through an easy process to upload messages and images, which will be on display between Christmas and New Year’s Eve.
Users can also participate in a trivia contest till midnight.
“The holiday season should be a time of reflection and hope."
"With the hundreds of thousands of people from around the world visiting New York’s Times Square for the holidays, we wanted to make their experience even more memorable,” said a Samsung spokesperson.
In addition to the uploads, Samsung will host free pedicab rides to anyone traveling in the vicinity of 40 th to 60 th Streets and 6 th to 9 th Avenue.
Pedicabs will have texting instructions for those interested in uploading their messages or images.
The Samsung billboard was first introduced on Two Times Square in 1991, which is located on 47th Street between Broadway and Seventh Avenue.
The sign is located between the Coca-Cola and HSBC billboards and is one of the largest signs in the Times Square area at 65 feet high and 40 feet wide.
In 2007, the billboard was upgraded with the latest LED technology, making it one of the most advanced signs in Times Square.
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