January 2009
Peachpit announced the publication of Do Good Design: How Designers Can Change the World, a provocative book that explains why the largest crises we are facing today have design at their core.
Author David B. Berman offers a powerful and hopeful message that will inspire readers to do good design in 2009 and beyond.
Do Good Design is a call to action: It alerts designers to the role they play in persuading global audiences to fulfill invented needs.
Berman outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles.
In this time of unprecedented environmental, social, and economic crises, designers can choose what their profession will be about: inventing deceptions that encourage more consumption, or helping repair the world.
An AIGA Design Press book, Do Good Design is published under Peachpit's New Riders imprint in partnership with AIGA.
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