January 2009
India’s No.1 and expert beauty brand, announces its association with the internationally acclaimed Anamika Khanna as the Lakme Grand Finale Designer at Lakmé Fashion Week (LFW) Fall-Winter’09, India’s premier fashion and trade event, scheduled for 27 March - 31 March 2009, at the Hotel Grand Hyatt, Mumbai.
This season brings together two pioneers in the business of beauty and fashion – Lakmé, the iconic beauty brand for the global Indian woman and Anamika Khanna, renowned for her masterminding creations, which are a balance of tradition and eclectic craft.
Lakme’s Beauty Sutra is an endeavor to convert trends and the latest formats into a line that works for urban, fashion forward Indian women. The fashion statement and makeup for the season will be showcased at the Lakmé Grand Finale show at LFW, through the creative expression of Anamika Khanna on 31 March 2009.
On this association, Anil Chopra, Advisor, Lakmé says, “Anamika resonates the Lakmé philosophy as she weaves together a timeless Indian heritage accompanied by a modern eclectic touch, which is eternally appealing. In fact, it is not the first time that Anamika has shared her creative expressions on a fashion platform promoted by Lakmé.
Anamika truly takes Indian fashion global through her label, across international shores like Paris Fashion Week and trade shows in London, Singapore, New York and Los Angeles besides retailing through about 80 stores in the UK, USA, Japan and Europe. Her Lakmé Grand Finale presentation would be a majestic treat, to watch out for!”
Anamika Khanna comments, “It’s the perfect platform for me to be able to extend my aesthetic to. A product line that is timeless, consistent and high on Fashion, which is synonymous to Lakme’s beauty inspiration complimenting every Indian woman’s spirit of individuality and self-expression. Lakme Fashion Week has always played an important role in India’s creative fashion success stories and I’m delighted to close the week once again.”
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