January 2009
Dizzy, the new eco-friendly Valvert bottle, and the Carte Noire "splendides" range have all been awarded prizes by the LSA weekly magazine with, respectively, an Oscar for Innovation (ultra-fresh category) and an Oscar for Packaging (Beverages), an Oscar for Packaging in a general public product environment and, lastly, a Bronze Pentaward in the food category.
These four awards represent a crowning accolade for the innovative approach adopted by these brands in close collaboration with Dragon Rouge.
Dizzy, for instance, a sparkling, refreshing milk-based drink first launched in the fresh food section of supermarkets in October earlier this year, is the result of work carried out by Yoplait and the Agency on the basis of a new innovation methodology developed by Dragon Rouge.
Dizzy - a soft drink aimed at young adults - is presented in a style of packaging and brand universe that adopts a polysensory, psychedelic decor to distinguish the drink from its competitors and to impose itself in an extremely crowded market segment.
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