January 2009
ADWEEK magazine, in recognizing global agencies since 1998, has named TBWA Worldwide 2008 Global Agency of the Year.
In its selection of TBWA Worldwide, the Adweek article noted the Network’s “…deep client relationships, strong growth, great work and successfully embracing digital, plus a seamless leadership transition at the top.“
Tom Carroll, President & CEO TBWA Worldwide said of the recognition, “We have spent the last 10 years building a culture of inclusiveness, truly wanting to be international and collaborative. Led by the efforts of Carisa Bianchi and Rob Schwartz in Los Angeles on Visa and Pepsi, we have also fostered an environment where we have redefined how a network can operate effectively on behalf of its clients. It’s working, we’re getting better every year. Thanks for noticing.”
For the recognition, Adweek judges in a variety of categories including: Net growth (business wins and substantial organic account expansion/contraction); agency management (hires, restructures, substantial new initiatives, operational or strategic change); creative quality (both excellence in traditional creative and creative innovation, such as new ways agencies have engaged consumers); and marketing effectiveness (achieving substantive measurable results for clients).
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