January 2009
Entertainment and design company, Imaginary Forces (IF), recently completed the charming main titles for the romantic comedy "Bride Wars," directed by Gary Winick and starring Kate
Hudson and Anne Hathaway.
"Bride Wars," presented by 20th Century Fox and Regency Enterprises, features two best friends, Liv (Hudson) and Emma (Hathaway), who become rivals when their respective weddings are accidentally scheduled on the same date and time.
Spearheaded by Karin Fong, Imaginary Forces handled the live-action shoot, design and production, and created many of the handmade arts-and-crafts elements in the sequence.
"The sequence brings you into the world of Liv and Emma as young girls, their wedding fantasies, and their dream of being married at the Plaza Hotel," explains Fong. "They play with the cake toppers and make wedding collages from magazine clippings - all of these artifacts lovingly saved in their keepsake box. From these opening scenes, you know the girls are dreaming of their wedding day before you even meet them in the film."
Fong, who previously collaborated with Winick and editor Susan Littenberg on the main titles for "Charlotte's Web," became involved in "Bride Wars" during the film's shooting. This helped inform the design of the opening sequence and the kinds of objects seen in the keepsake box. Fong worked with the film's cinematographer, Fred Elmes, to shoot the vignettes.
"We bounced around a bunch of ideas as the topic of wedding planning is so visually rich," concludes Fong. "Cakes! Dresses! Rings! But as the film ultimately centers around a friendship, this idea became the natural one to open the film. Working with Gary to understand the characters, and with Fred to shoot these small moments made it possible to give the audience some background to the story that is about to unfold."
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