January 2009
Marks & Spencers (M&S) has launched the ‘Plan A Way To Save,’ a collection of simple and easy ‘green’ changes that are designed to have family households in the UK up to £1000 a year.
This is equivalent to reducing UK household bills by £19 billion and enough energy to power all the streetlights in the UK for 40 years.
The campaign marks the second anniversary of Plan A, M&S’ 100 point ‘eco-plan’, and will launch with online marketing, in store décor and extend as far as wash labels in clothing.
The launch comes as M&S unveils research showing whilst many people still don’t know how easy it is to ‘go green’, with concerns for savings at the same time:
changes;
household outgoings to see where we can cut back;
Sir Stuart Rose, Chairman, M&S said, “Our customers, like everyone, are feeling the
pinch. That’s why we’ve introduced The Plan A Way to Save which makes it as easy as possible for our customers to make a few simple changes in their homes. Becoming ‘greener’ needn’t be difficult, expensive, or time-consuming and in fact our green advice could save family households a thousand pounds.”
M&S has worked with the Energy Saving Trust and WRAP to verify and create The Plan A Way to Save which builds on the success of M&S initiatives such as Wash at 30°C and The Oxfam Clothes Exchange. In addition, it includes new tips designed to cut the cost of customers’ energy bills when they do their laundry and also initiatives that have been developed by the Energy Savings Trust and WRAP.
Philip Sellwood, CEO of the Energy Saving Trust said, “I urge householders to make the Plan A Way to Save their commitment for 2009. Marks & Spencer’s useful collection of tips demonstrate how easy it is to make big savings without having to drastically change your lifestyle.”
“Together we can shave £19 billion off the nation’s household bills, that’s an incredible amount of money. This time next year we could all be £1000 richer!”
Liz Goodwin, CEO of WRAP said, ”Over the last year the Love Food Hate Waste campaign has moved the financial and environmental problem of wasting food up the agenda for many of us.”
“That's why we're pleased to see the campaign playing a role in the Plan A Way to Save. We are delighted that Marks & Spencer is offering simple, practical tips so customers can make some real savings.”
The Plan A Way to Save follows on from M&S’ successful campaign to encourage its customers to wash their clothes at 30 rather than 40 degrees. When the campaign started in April 2007, 21% of M&S’ customers washed at 30 degrees. Now 38% of customers wash at 30°. If UK households all moved to washing suitable clothing at 30°C it would be the equivalent carbon saving to taking 300,000 cars off the road each year.
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