January 2009
OgilvyAction, the global brand activation and shopper marketing network of The Ogilvy Group, announced Sheila Hartnett Chief Executive Officer of its North American OgilvyAction operation.
Effective January 1, 2009, Sheila Hartnett, will oversee OgilvyAction NA and its offices in New York, Chicago, Stamford, Conn., Atlanta and Toronto. She will be based in the firm's New York headquarters.
"Sheila joined The Ogilvy Group in 2005 when her company, K&L Marketing was acquired," said Rick Roth, Global CEO OgilvyAction.
"Field and experiential marketing have become critical service offerings for brand marketers and a powerful enabler to world class shopper marketing programs. Sheila's appointment reinforces our commitment to helping our clients win in The Last Mile by turning shoppers into buyers. She will drive OgilvyAction with the kind of aggressive entrepreneurial spirit our clients and these times demand."
Sheila succeeds Jack Rooney who continues to lead The Ogilvy Group operation in Chicago.
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