PRESS RELEASE


January 2009

Because of a long-held perception that color printing is expensive, most office workers think using a color printer for routine office documents is a luxury. That’s according to a new survey about office worker print behaviors conducted by Zogby and commissioned by Xerox.

In addition, the overwhelming majority said they would print in color if it cost the same as black and white printing.

That is possible with Xerox’s Phaser 8860 solid ink printer and MFP, which lets customers print color guilt-free for the same price as their black and white printing.

In addition to providing high-quality, vibrant prints, these products are extremely easy to use – no bulky, messy toner cartridges to change – and produce 90 percent less waste than traditional color laser printers.

Research shows that color is not just pleasing to the eye but good for business as well. Color documents resonate far greater with people than black and white, and their content is understood more quickly and retained longer.

Zogby Survey Stats:

More than half of the 2,100 respondents (53%) said they think printing in color is a luxury.

More than one third of respondents said the expense (35%) is the main reason they did not print more in color, and four out of five (82%) said they would be somewhat or very likely to print in color if it cost the same as black and white.

Two in five respondents (39%) did not recognize the ROI value of printing in color – they strongly or somewhat disagreed that they spend time thinking about the places in their documents where color would give them more of a ROI.

About one-quarter of respondents said they most frequently print presentations/PowerPoint documents (28%) or those with graphs (25%) in color.


The Reality of Color’s ROI:

Color helps sell up to 80 percent more. Collateral materials, sales brochures and other consumer communications can help generate more sales with the application of color. (Source: Green, Ronald E., "The Persuasive Properties of Color", Marketing Communications, and Modern Office Procedures, "Grasp Facts Fast with Color”)

Color increases readers’ attention spans and recall by 82 percent. Safety notices, product guides and marketing collateral are more likely to be read and leave a lasting impression if they’re in color. (Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997)


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