January 2009
Perfect Market, a marketing services firm for publishers that specializes in "lighting up" underutilized content and creating additional revenue from these assets has announced new appointments.
Darshan Kantak, Chief Product Architect for Marketing Products Division at Yahoo!; Larry Goodman, President, White Mountain Media; Jonah Schnel, The Ezralow Company; and Chris Muller, Director of Business Development, SynthaSite, Inc. have been named to the company’s newly formed advisory board.
Perfect Market provides automated marketing services to sites with large branded content libraries and has developed a potent blend of technical and economic intelligence to give content publishers an efficient and meaningful way of driving traffic to and monetizing their underutilized content.
By exposing publisher content to a wider audience, Perfect Market’s service brings the web searcher high value, branded content that was difficult or impossible to find previously and provides publishers with a simple way to extract additional value from their existing libraries.
“We’re very excited to welcome this group of distinguished industry veterans to Perfect Market’s new advisory board,” said Julie Schoenfeld, CEO of Perfect Market.
“Their collective knowledge and experience and deep understanding of the online advertising market will be a tremendous asset to Perfect Market as we continue to grow.”
Darshan Kantak is the Chief Product Architect for Marketing Products Division at Yahoo!. Kantak has led a large, cross functional team of experts from Yahoo Research Labs, Applied Sciences, Engineering, Product and Business to develop Sponsored Search and Display advertising products at Yahoo!.
Kantak has also co-chaired the Panama marketplace design team and applied for a dozen patents at Yahoo!.
Prior to Yahoo!, Kantak has held various product management positions at Siebel Systems and WorldStreet Corporation and was a senior analyst for information technology at Goldman Sachs.
Larry Goodman is a 30-year media and advertising industry veteran, affiliated for two decades with CNN, and is currently President of White Mountain Media.
He previously served as President of CNN Sales and Marketing, and held concurrent responsibilities as president of News and Operations at Turner Broadcasting Sales, Inc.
Earlier in his career, Goodman held media planning positions at advertising agencies McCann Erickson and Grey Advertising. He previously served on the Cabletelevision Advertising Bureau's (CAB) National Sales Advisory Board.
Jonah Schnel manages selected public and private investments on behalf of The Ezralow Company, a private company that has investments in commercial real estate, public and private securities.
Prior to joining The Ezralow Company, Schnel was the co-founding Managing Partner of ITU Ventures where he was responsible for all facets of firm activities including capital raising, investment decisions, and post-investment portfolio company activities.
At ITU Ventures, he led a team of 6 investment professionals that completed more than 35 investments through four institutionally sponsored investment partnerships. ITU Ventures invested at the seed and early stage and specialized in commercializing Intellectual Property in the IT sector via technology transfer from leading research universities in the United States.
Prior to ITU Ventures, Schnel was a Manager at SunAmerica Investments where he participated in the origination of approximately $1.5 billion of commercial real estate portfolio assets.
Chris Muller serves as Director of Business Development for SynthaSite, a leading website creation tool with the aim of allowing all businesses and individuals to have a web presence, where he leads partnership and monetization efforts for the company.
Previously, Muller was on the AdSense team at Google where he led several partnership efforts with web publishers. In developing the first of its kind AdSense API partnership program, he worked with many websites globally on new monetization programs and allowed them to grow their business by sharing ad revenue.
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