McCann-Erickson Worldwide,
622 Third Avenue
New York
9 February – 15 May 2009
The Institute of Advanced Advertising Studies (IAAS) is one of the 4A's longest running and most praised training programs.
The IAAS puts young, promising agency professionals into a real-life marketing environment and challenges them to apply their best thinking and efforts to deliver an integrated plan and creative solution for a discerning client.
In the New York Institute, teams of approximately 5-7 individuals compete with each other for the client (and judges) approval.
They will work their way through a comprehensive training process that includes informed and detailed sessions on:
The rigorous course also includes a full-day workshop in presentation skills, so that students have an opportunity to be able to present their work in its best light, with conviction and persuasiveness.
The faculty, judges, and mentors, recruited from leading agencies, are the senior members of their organizations.
It is a hands-on learning experience with continual feedback.
Plans are developed for an actual client and actual marketing challenge. The 2009 New York IAAS client will be announced shortly.
The course runs over a 15-week schedule, culminating with a full presentation to the client, review by a panel of industry professionals, and a graduation ceremony where the winning team is announced and their work is featured.
All graduates receive a certificate of completion, issued by the 4A's.
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