January 2009
Design Basics, the nation's largest home plans design firm and national expert in 'woman-centric' home design, will present its breakthrough concepts at the 2009 International Builders' Show in Las Vegas.
A Design Basics panel will present "A Case Study: How Five Minneapolis Builders Became REMARKABLE." Attendees will hear from:
In 2008, a group of Minnesota homebuilders formed the Minnesota Woman-Centric Homebuilders Consortium.
This group partnered with Design Basics, creators of the innovative Woman-Centric Matters home plans concept, which has helped more than 100 builders succeed despite the downturn of the housing market.
Two of the five homebuilders will discuss how designing woman-centric homes has dramatically increased their business.
On January 22, Design Basics President, Linda Reimer and Foresman will unlock the secrets of home personalities in their presentation "Meet The Buyers: Margo, Claire, Maggie and Elise."
Reimer and Foresman will reveal how years of researching women's personalities has culminated into Finally About Me, a finely tuned enhancement to the Woman-Centric Matters program.
Finally About Me has identified four distinct personalities: Margo, Claire, Maggie and Elise, which helps homebuilders create the right home and buying experience catered to the woman homebuyer's exact needs.
Licensed Design Basics and Woman-Centric Matters! builders who will be at the 65th International Builders Show include:
Taylor's use of woman-centric home plans has helped his business stand out in competitive northwest Indiana, a part of Chicago's metropolitan economy.
Fisher announced his first woman-centric model home in January 2008, where 300 people toured the home and he signed 41 new home contracts.
Bradley has been chosen as the builder of the 2009 St. Jude's Children's Research Hospital Dream Home, a Woman-Centric Matters home.
Bradley is donating his services as the builder and the building site is a 100 percent donation as well, courtesy of Lions Gate Development, L.L.C.
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