The upcoming Singapore Fashion Festival (SFF06) and Lakme Fashion Week (LFW) in India offers a focus for key international fashion players in the region. Labels including Missoni, Diane Von Furstenburg, and Ferragamo at SFF and Wendell Rodricks and Sabyasachi to name a few at LFW, are all vying to showcase in the world's most burgeoning market. Supermodel Gisele Bundchen flew into Hong Kong to launch her latest campaign for Louis Vuitton and back home, David Jones' Winter in the Orient campaign featuring Megan Gale was shot in China, further demonstrating the influence the region has on international creative industries.
And soon, all eyes turn to Sydney. With Mercedes Australian Fashion Week just around the corner, the rush to secure spots on the official schedule at MAFW has been matched only by the phenomenal interest shown from buyers and media across the globe. There is no doubt that now is an incredible time for Asia Pacific designers with sights on the lucrative international market.
MAFW fast approaching
It's now just less than six weeks until IMG FASHION Asia Pacific presents its jewel in the crown, Mercedes Australian Fashion Week Spring Summer 2006/07 Collections. Running 26-30 April 2006, the best designers from the Asia Pacific region will present as part of a planned 5-day official schedule. If you thought the 10 Year Anniversary schedule was packed wait till you see this one.
Also big news this year will be The Source @ MAFW. Not shy in accepting feedback, they've listened and learnt and will this year continue to expand on the 'boutique feel' that was successfully implemented at MAFW AW06, with great praise. MAFW's tailored Agent Designer Suites will again be in the heart of all of the action onsite too, adding much depth to the product offering.
Designers and fashion insiders take note. IMG FASHION's revered publishing phenomena 'The Daily' will launch its The Daily FASHION WEEK Insider next month. Also destined for our shores will be the international fashion week know-it-all, The Daily's Editor In Chief, Brandusa Niro. Watch this space for exciting Daily developments. For more information or advertising enquiries, please contact fchaloner@imgworld.com.
Austrade has once again pledged its support to our designers and the industry by working to secure the attendance of the world's most sought after international buyers to MAFW. IMG FASHION's international marketing department has also received substantial interest in the event from around the world, with numerous fashion folk keen to capture the ultimate fashion experience in the Asia Pacific.
REGISTER YOUR ATTENDANCE NOW
Online registration for delegates wishing to attend Mercedes Australian Fashion Week is now open. Registering online will ensure that designers are aware of your intention to attend the event, and can allocate invitations and seating accordingly. Please visit www.mafw.com.au.
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