January 2009
.FOX Networks (pronounced "dot FOX"), the online division of FOX International Channels, and interactive agency Kaput Media announced an agreement by which both companies offer the most complete portfolio of Internet Advertising and Marketing services in the Puerto Rico market.
Currently, .FOX Networks has more than 1,200 Internet sites affiliated to their network and serves 13,000 million monthly impressions. The sites are categorized in channels, which gives advertisers the opportunity to reach specific audiences, therefore maximizing their advertising budget.
“This alliance gives Puerto Rico advertisers not only direct access to advertising spaces in hundreds of websites that are visited daily by Puerto Ricans, but also to an excellent resource to create online campaigns and advertising strategies using the latest technologies,” said Albizu García, President of Kaput Media.
By creating interactive campaigns with .FOX Networks, advertisers also have the opportunity to create multimedia content, games, contests and even sponsorships with programming in channels pertaining to FOX Latin American Channels, which allows the creation of completely integrated campaigns while stretching their advertising dollars.
“This is a fragile time for the economy and advertising budgets are cut, which is why it is more important than ever to invest in advertising that is measurable and that offers the biggest return of investment. No other medium can be measured with the certainty or offers the return of investment that the Internet offers,” said García.
As a matter of fact, a recent study conducted by marketing services provider Epsilon, revealed that the biggest consumer goods brands are reducing their advertising budget for traditional media and increasing their budget for interactive advertising.
Of all the Chief Marketing Officers surveyed, 63% reported an increase in digital marketing while 59% reported a decrease in traditional media marketing.
“We are pleased that the combination of our ad network, our team and our technology is having a real impact on the US Hispanic and International advertising industry; our partnership with Kaput Media is one of those important steps to continue helping our clients reach the right audience and effectively communicate their brands,” said Rafael Hernández, Director of Online Ad Sales, .FOX Networks.
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
