Deadline: 21 March 2009
With the game day ad frenzy rounding the corner, Jim Beam is out to prove that the funniest ads are not always created by the pros.
Jim Beam is looking for funny people to enter the Jim Beam "The Remake" Contest, its new consumer-generated video contest, offering a grand prize of $25,000, a trip for four to Las Vegas, and a chance to have the work showcased on the brand’s Web site.
Four runners-up prizes, Sony HD Digital Video Cameras, will also be awarded.
Aspiring filmmakers, actors, comedians and your "Average Jims" are encouraged to enter "The Remake" or "Best Story" categories.
"The Remake" category challenges legal purchase age consumers to create and upload spoofed versions of three Jim Beam commercials – "The Girlfriend," which premiered in the U.S. on ESPN and TNT, "The Party" and "The Tragedy.” All commercials are a tongue-in-cheek look at the "Average Jim's" fantasy girlfriend, party and tragedy.
There will also be a "Best Story" winner for the most creative individual who uses humor and imagination instead of fancy video production equipment to create a successful commercial. The prize for "Best Story" is a Flip Mino video camera.
"We're looking for people who are talented and funny to spoof these videos and win some great prizes," said Rory Finlay, Global Chief Marketing officer, Beam Global Spirits & Wine, Inc.
"Every guy has his own idea of the perfect girlfriend, party or tragedy – and often these ideas are wholly unrealistic and hilarious. Jim Beam is putting a call out to consumers – show us your idea of 'perfect.' Bring your funniest fantasies to life, or just tell us about them, and you could win."
Consumers have the option to use a Director's Toolbox of pre-approved fonts, sound clips and logos to create their innovative videos. Personal promotion buttons, embeddable content and widgets will allow both contest viewers and participants to start their own viral campaigns for their favorite video through social media sites.
By deadline on 21 March 2009, five Finalists for "Best Remake" and one "Best Story" will have been selected.
The five Finalists for "Best Remake" will be selected by a panel of judges based on creativity (33.3%), use of humor (33.3%), and originality (33.3%).
These criteria, as well as a round of public voting on the Jim Beam website will decide the grand prize winner and runners-up.
In order to determine the Grand Prize Winner, the judges will take into consideration the score each Finalist received in the Initial Judging phase, and the number of valid votes each Finalist received during the Public Voting Period.
The following weights will be assigned to the judging score and the vote totals: Judging Score – 75 percent (75%); Public Vote totals – 25 percent (25%).
On the basis thereof, the judges will declare one Grand Prize winner. The "Best Story" winner will be selected by a panel of judges based on humor (50%), creativity (25%), and originality (25%).
There is no public voting for "Best Story."
Want to see what 24 hours of creative awesomeness look like? Click here.
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