January 2009
The Denver Center Theatre Company (DCTC) has tapped advertising agency Cactus to grow its brand, promote its world class productions and to cultivate appreciation for theatre in the region.
This contract reunites Cactus and DCTC, who formerly partnered together in the late 1990’s.
“As a performing arts organization, we have a very specialized product and a unique business model. We need an agency that is supremely creative and excels in strategic thinking to help us communicate to our patrons the distinctive attributes of our ever-changing lineup of shows,” said Jeff Hovorka, Director of Media and Marketing for the Denver Center for the Performing Arts.
“Cactus’ reputation in Colorado is unparalleled and we look forward to partnering with them to realize our goals in the coming seasons.”
The Tony award-winning DCTC is committed to producing the best classic and contemporary plays that explore what it means be an American in the 21st century. Each season, The DCTC’s resident company of artists, craftspeople and managers seeks to reflect the many cultures and communities of Colorado and the Rocky Mountain West.
“Denver is fortunate to have one of the nation’s best theater companies. Our team is looking to produce world class work that matches the extraordinary caliber of talent and creativity of DCTC productions,” said Joe Conrad, Cactus founder, CEO and Strategic Director.
“Our focus will be to package the heart and soul of the Company’s productions and bring their essence to life in timely, socially relevant ways through break-through advertising.”
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