January 2009
Targeted mobile advertising campaign delivery company, MADS, has been chosen to power mobile advertising offering for Vodafone Netherlands and Vodafone Greece, both Europe’s premier mobile operators with a combined base of more than 10 million mobile customers.
Vodafone Netherlands and Vodafone Greece will deploy MADS mobile advertising platform to integrate fully within their Vodafone live! portals, offering advertisers and brands extremely targeted display advertising.
Advertisers will have the ability to reach more than 22 million mobile Vodafone consumers by utilising MADS powerful web-based campaign management tools to launch highly targeted campaigns across Vodafone operators in five countries.
MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere.
"We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, " said Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.
Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels.
Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.
"In cost-conscious times like these, advertisers can reap the benefits of high response rates typically generated by mobile campaigns which is compelling when you consider they're often 10 times that of traditional online advertising," said Jasper de Vreugt, Head of Sales at MADS.
"Vodafone's decision to deploy innovative mobile advertising services offers advertisers a more effective and engaging alternative to existing media such as TV, radio or print."
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