January 2009
Leading digital agency Five by Five has been chosen by ABTA, The Travel Association, to work on its first-ever online marketing campaign.
ABTA has planned a marketing campaign, which for the first time includes an online element, to capitalise on the busiest booking period of the year.
Five by Five has developed a strategy that includes: paid search activity to drive traffic to the ABTA website, sponsorship with a travel portal that will utilize display formats to drive traffic, and online editorial placements to raise awareness of the campaign.
The ABTA ‘Book With Confidence’ campaign aims to encourage consumers to book with ABTA members. The campaign is supported by public relations and radio.
Head of Communications at ABTA, Casia Zajac, said, “I have always believed that taking an integrated approach to marketing and PR gives you a better return, so it‚s particularly important for us to implement an online element to this campaign. We are looking forward to working with Five by Five, given their knowledge in the travel industry.”
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