February 2009
In the second in a series of mini-documentaries for Lexus hybrids, Los Angeles-based Boxer Films director Jeffrey DeChausse shows how industrial creations that are green can be as beautiful (or more) than nature itself.
This latest installment for Lexus' online branding campaign, "Solar Trees" :90/3x:30 out of Team One, El Segundo, CA, features industrial designer Ross Lovegrove demonstrating how his designs "take the green concept and create a whole new aesthetic".
Solar power is harnessed to create sculptural, and highly functional, outdoor lighting "trees," which function off the grid.
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