February 2009
Omelet, a hybrid creative and entertainment agency, today announced its involvement as the lead strategic and creative agency for the marketing campaign for the 81st Annual Academy Awards.
The campaign entitled The Biggest Movie Event of the Year, centers on movie genre specific executions that are designed to speak to a more diverse and influential audience.
The campaign genres work to create a consistency with the format of the show allowing viewers to easily engage in the experience.
In addition, Academy Award nominated director, producer and writer John Singleton came aboard to direct the campaign’s :30 “Biggest Movie Event of the Year” anthem spot.
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