February 2009
American consumers have spoken in droves by responding positively in support of universal power for consumer electronic devices.
In the words of one consumer responding to the online movement ‘I Want My Green Plug,’ “I will purchase the product from any maker that leads the way in this Green Plug concept.”
Late last year, Green Plug, the first developer of digital technology enabling real-time collaboration between CE devices and their power sources, organized the online movement with a clear goal: to let consumer electronics companies hear the voice of the people.
At the site, consumers have been voting for the CE product they would most like to "Green Plug-enable"–and this collectively tells manufacturers how much readiness there is in the consumer mass to buy compliant brands that deliver convenience and eco-friendliness.
High on the list of products to Green Plug enable are laptop computers and mobile phones, followed by digital still cameras, MP3 players, computer printers, external hard drives, cordless phones, networking gear and Bluetooth headsets.
"Thousands have responded since we launched the campaign in December to, as one person put it, 'end corded madness!'" said Seth Solocow, VP Corporate Marketing.
"These consumers are eager to put their money where there sentiments are. They're ready to buy Green Plug-enabled products right now - especially notebook computers and cell phones.
"The I Want My Green Plug campaign is ongoing," Socolow said.
"Consumers can continue to 'vote' with one click, joining those across the web who are sending a powerful, positive message to the industry -- green and hassle-free is the way to the consumer's heart."
Green Plug is the first green technology company to apply two-way digital communication to convert a universal power source to a device's specific power requirements.
Stylish DC power hubs enabled with Green Plug's Greentalk digital protocol are able to simultaneously power multiple devices, each with its own specific voltage and power requirements.
Green Plug technology minimizes e-waste by enabling consumers to keep their chargers for use with future devices after their current devices have become obsolete.
The company's business model is based on sales of embeddable, component technology that makes external power adapters universal and enables intelligent standby power shutoff. For this reason, the company is licensing the device-side Greentalk protocol and the universal connector design royalty-free.
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