February 2009
Leading advertisers and movie studios relied on Autodesk technology to tackle cutting-edge visual effects and animation integral to delivering their Super Bowl XLIII messages.
Several movie studios unveiled movie trailers during the Super Bowl to generate excitement for upcoming releases.
Industrial Light & Magic (ILM) produced trailers ‘Transformers: Revenge of the Fallen’ and ‘Star Trek’ using Maya 3D and Inferno as part of its SABRE system.
Post-production facilities like Brickyard VFX used Autodesk technology for commercials ‘Bud Light Lime's Sphere of Summer’ and ‘Thugs,’ a commercial for a Denny's campaign.
Both were shaped with Flame. Maya was also used on the Budweiser commercial. In addition, Brickyard used Smoke on Cash4Gold.com's ‘One Up.’
PSYOP used Flame, Maya and SoftimageIXSI on Coca Cola's ‘Heist,’ Kellogg's ‘Plant a Seed’ as well as ‘Fandamonium’ for Monster.com.
The Mill worked on the ‘Gatorade Manifesto’ multi-commercial campaign using Flame, Maya and Combustion and ‘The Chase’ for Audi using Flame and Combustion.Method Studios.
Method used Flame and Combustion on five commercials: ‘Tips for Career Builders,’ ‘The
Ladders' Little Creatures and Chairs,’ and Pepsi's ‘Pass and Refresh Anthem’–on which Maya was also used. Method also used Flame and Maya on Hulu's ‘Alec in Huluwood’ commercial.
Framestore NY did Bridgestone's two-commercial campaign ‘Hot Item’ and ‘Taters,’ and General Electric's ‘Scarecrow.’ All were all shaped with Flame and Maya.
Framestore also used Flame on E-Trade's ‘401K and Wings,’ and ‘Double Take’ for Monster.com.
"Super Bowl commercials and trailers are some of the most demanding entertainment projects in the world," said Bruno Sargeant, Senior Industry Manager for Television and Broadcast, Autodesk Media & Entertainment.
“For over 15 years, leading creatives have relied on a variety of Autodesk solutions to shape awe-inspiring content."
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