February 2009
Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been named one the "People to Watch in 2009" by the publication Graphic Design USA (GD USA).
The news monthly has been a leading source of industry information and resources for creative professionals since 1963.
According to publisher Gordon Kaye, each year GD USA chooses a group of People To Watch who embody the spirit of the creative community.
Kaye adds that those chosen are "individuals who we have come to know and respect for a combination of talent, leadership, success, insight, business savvy, community service and newsworthiness."
"It is a subjective process," says Kaye, "This is a field deep with special people doing special things."
Fisher, author of the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007), has worked as a professional designer for 30 years.
He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts - including a total of 20 American Graphic Design Awards from GD USA.
The designer's career efforts, and related advice, are featured in over 100 books on the design of logos, the business of graphic design, and small business marketing.
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