February 2009
When 55DSL commissioned Tronic Studio to produce a short film to open its fall fashion show in Italy, and flagship store exhibition, they got a surprising glimpse into a future where "Your skin is woven in mine."
"Diesel is a very forward thinking, creative brand and we were essentially given an open brief; the only caveat being that we work with a checker pattern, which is a central design element of the latest 55DSL collection," said Vivian Rosenthal, who founded Tronic with Jesse Seppi.
"Otherwise we were free to interpret the patterns any way we liked."
Give Tronic its creative freedom and be prepared for something entirely different.
"We decided to explore the idea that someday patterns might be woven or imprinted directly onto your skin," Rosenthal continued.
"The film exploits the theoretical conceit that our skin is our personal clothing and that future fashions might be embedded patterns or mapped on particles."
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