February 2009
Hilary Duff and DKNY Jeans are in a new design partnership and the launch of their collaborative apparel line, pairing an international superstar with a global fashion powerhouse.
Multi-platinum recording artist, actress and entrepreneur Hilary Duff is co-designing a collection of special pieces with DKNY Jeans brand called ‘Femme’ for DKNY Jeans.
The collection mixes rocker chic with a soft touch, featuring innovative ideas, unexpected details and multiple functions. Each piece is unique; each look makes a statement.
The line will debut in fine department and specialty stores nationwide in August 2009, marking the debut of Hilary's new beauty and lifestyle brand, ‘Femme.’
"As a young adult, I've chosen to dedicate my interest in fashion and design to creating a sophisticated upstairs collection," said Duff.
"I took time finding the right fashion house to collaborate with in a design partnership. I have always adored and worn DKNY Jeans, so it made perfect sense to reach out to them. We hit it off immediately, sharing a design vision offering something special for young women like me."
"Hilary Duff's influence with this particular demographic cannot be overstated. From film, TV, to fragrance, there's an ability to connect with her on so many levels," says Kevin Monogue, President of DKNY Jeans.
"The design partnership has been effortless, as our sensibilities are perfectly aligned; she's edgy and still feminine, embraces individuality, and offers a bold, experimental way of interpreting trends. We are so excited about what is being developed for Femme. It has been, and continues to be, a dream collaboration."
The Femme for DKNY Jeans line takes its inspiration from Hilary's love of feminine elements like poppies, sequins, and shine, mixed with tougher vinyl, menswear fabrics and motorcycle details.
Hard and soft, provocative and powerful. A key theme is versatility: sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. Black denim is the foundation, with vinyl leggings, tissue weight tees and strappy dresses rounding out the Fall assortment.
DKNY Jeans will support the launch of Femme for DKNY Jeans with a comprehensive marketing campaign, reaching the consumer through all media touch points, including national print, outdoor and online advertising, experiential promotions, in-store events, movie, TV and tour integrations as well as a dedicated behind-the-scenes web series showcasing the design process.
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