http://www.kodak.com
Kodak / AG
PRESS RELEASE
February 2009
The Kodak NEXPRESS S3000 Digital Production Color Press was one of six presses in the “Digital Printing and Survivability in the U.S. Postal System” test conducted recently by the PIA/GATF Digital Printing Council.
The group included five competitive digital presses and one offset press, printing a total of 400 postcards each that were put into the traditional mail stream through four U.S. cities.
Upon delivery, each postcard was tested for marking or abrasion, and on the uncoated address side, 90 percent of the S3000 output was returned with no markings, making it one of the top two digital press performers.
The S3000 output proved durable and capable of delivering offset class value which meets customers’ expectations for overall performance as well as image quality through the entire process, right into the customers’ hands.
The postcards on the S3000 were printed on standard, off-the-shelf C1S stock available from any supplier, which helps reduce media costs and helps increase ROI by eliminating the need to secure specialty papers for digital print.
In addition, the substrates did not require any UV coating for added protection, which often increases cost and adds another labor step in the process.
“This test is extremely valuable to print service providers. Too often, quality comparisons are made in a lab environment, but in the real world, print jobs typically take a beating,” said Kevin Joyce, VP of Sales and Marketing, Digital Printing Solutions, Kodak’s Graphic Communications Group.
“In this difficult economy, printers and marketers are looking for higher returns on their mailings, and scratched, cracked, or faded mailers could negatively impact response. The NEXPRESS S3000 Press gives users a much needed competitive advantage in this area, delivering the intended marketing message with a printed piece that looks as good as the print provider and print client intended.”
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