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Daily News


09 Feb 2009





The Designful Company: How to Build a Culture of Nonstop Innovation
PRESS RELEASE


February 2009

The complex business problems one faces in the present day can't be solved with the same thinking that created them.

Instead, one needs to start from a place outside traditional management.

Forget total quality. Forget top-down strategy.

In an era of fast-moving markets and leap-frogging innovations, one can no longer "decide" the way forward.

Presently, one has to "design" the way forward-or risk ending up in the fossil layers of history.

Marty Neumeier, author of The Brand Gap and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.




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