February 2009
Menswear designer, John Varvatos, will debut ‘Artisan’ in March as the latest addition to his fragrance collection from JV Fragrances & Skincare, a subsidiary of Shiseido America Corporation.
This new introduction completes the trilogy of the John Varvatos men's fragrance portfolio and continues to build on the impact of this highly original lifestyle brand.
John Varvatos was closely involved with every step of the development of his new fragrance, so ‘Artisan’ bears his imprint: the finely wrought details, the signature mix of old world craftsmanship and modern technique.
According to Varvatos, "Every aspect of my new fragrance, Artisan–from the carefully calibrated elements that comprise this unique scent to the handwoven flask that contains it– reflects the artisanal hand. The result is a truly timeless quality, one that evokes both my respect for the past and my vision of the future."
The bottle for ‘Artisan’ was inspired by the clean lines and casual elegance of a traditional flask; it’s profile echoes the contemporary silhouettes of the ‘Classic’ and ‘Vintage’ fragrances but, as with all John Varvatos fragrances for men, different textures create a striking new design.
John Varvatos once again partnered Rodrigo Flores-Roux of Givaudan to create this new scent.
A masculine, contemporary and very personal take on the citrus theme, John Varvatos ‘Artisan’ represents a merging of the classical citrus and herbal tonalities used in a traditional Eau de Cologne.
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