February 2009
More than personal style and entertainment content, UrbanMETRO, the latest offering from Cesaer Media Group, promises to deliver a fresh voice on issues that affect its young, educated, worldly readers.
"Because our country is experiencing difficult times, people are more selective about what they are choosing to read," says publisher Damon K.T. Ceaser.
"We wanted to create a forum that men–regardless of color–can use as their resource for health, fitness, fashion, culture, family, political and editorial insights."
Interest and anticipation are escalating. Releasing a rudimentary electronic preview in October last year sparked over 30,000 unique visitor comments on the UrbanMETRO website, and a follow-up email helped the magazine triple its initial subscription base.
Accomplished editors and contributors from across the nation–and across demographics–give the publication depth and realism for the discerning reader.
"We expect not only the urban gentleman to read this magazine, but also his girlfriend or wife. It's all about creating an environment for intuitive collaboration," Ceaser says.
"The magazine will stir up emotions as well as give a voice to this segment," Ceaser continues.
"We want to get readers talking - really talking - about what's important in their lives."
Ceaser says that true two-way communication (through reader questions and contributions, and posts on the magazine's website) is a vital differentiating component.
The publication is subscription- and newsstand-based, currently emphasizing, but certainly not limited to, the east coast.
With estimated circulation of 100,000 by year-end, the magazine's premier and upcoming issues have attracted a host of notable participants including Terrence Howard, celebrity stylist and TV host Sam Saboura, actor/singer/ model Christian Keyes, Saks Fifth Avenue executives, British-born star Marcus Patrick, and artists such as Musiq Soulchild.
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