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Guizee.com, Fashion Social Network And Online Wardrobe

PRESS RELEASE


February 2009

Onsales Global Services has beta launched Guizee.com, a new social network that lets users upload their fashion items and mix-and-match them with items uploaded by friends or the latest fashions in stores, to create original outfits.

In making their own creations, users can share their sense of style and get feedback from the community through ratings and comment. A fashion diary feature also allows members to micro-blog about what they are wearing now or what they wore to a particular occasion.

Guizee.com is a social experiment that seeks to provide answers to the question: "What should I wear?"

In addition to uploading their own items, members can search for items from a vast database of fashion apparel and accessories and then use those items to create items to share with friends.

Furthermore, users can tag items they upload with useful data such as brand, color, material, occasion and price and use the site to keep track of real items in their wardrobe and this season's latest fashions. They can even purchase certain items through links to online shopping sites.

"We built Guizee.com to help people keep track of fashion apparel and accessories that they own in a way that most people never can with their physical wardrobe and make better decisions about what to wear and what to buy. Essentially by using Guizee.com, your wardrobe becomes searchable by item type, brand, color, price, the best occasion to wear it and more," said Sahr Johnny, founder and CEO of Onsales Global Services.

Guizee.com plans to add additional features for fashion brands, stores and retailers that will allow them to bulk upload their fashion inventory, which users can then match with the fashion items they already own. The site will also provide tools that will allow small fashion stores to create online dressing rooms, manage inventory and drive traffic to physical or online stores.

"We want to help fashion brands and small stores to promote their products to our users in a way that's not intrusive and adds value to the user experience. Instead of looking at a banner ad, users are actually interacting with the products, creating content around them, as well as sharing and driving traffic to stores," said Johnny.

The site also uses a powerful notification feature that lets users stay up to date with the latest fashion items uploaded by their friends, fashion brands or clothes stores.
 

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