dotMobi, GSMA Collaborate For New Options With DeviceAtlas
dotMobi has announced its collaboration with the GSM Association (GSMA) to make the DeviceAtlas database available with an option for Type Allocation Codes (TAC).
This move will allow network operators to offer a host of new, innovative content and services tailored to users' handsets. For instance, operators could send a welcome MMS to roaming customers with media-rich weather reports and links to local mobile websites rather than a static SMS network welcome message.
"The technology is simple but powerful," said Paul Nerger, dotMobi's VP of Advanced Services and Applications.
"Every mobile phone has a unique International Mobile Equipment Identity (IMEI) number. And the IMEI numbers contain a Type Allocation Code (TAC), which the GSMA allocates to each make and model of mobile phone. When users turn on their handsets, the IMEI number is instantly recognized by the network operator. That means operators can identify the make and model of a user's handset and–when combined with DeviceAtlas–the phone's exact capabilities. This allows custom content and messages tailored for the phones capabilities to be pushed to the subscriber."
DeviceAtlas is a superset of existing mobile device databases and contains attribute information for more than 5,500 devices around the world, including leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle.
Trey Harvin, CEO of dotMobi said, "This is an exciting step forward in the development of advanced 'value-added' services. It represents the missing puzzle piece that allows media-rich content to be pushed to all phones, tailored to match a phone's capabilities.”
“Combining our award-wining DeviceAtlas product with the GSMA's TAC database offers great opportunities for operators, advertisers and subscribers to provide sophisticated mobile content across the widest possible range of handsets."