PRESS RELEASE


February 2009

Yahoo has announced the upcoming launch of its new ‘Yahoo! Mobile’ service, a highly-personalized mobile starting point to the Internet that will be available on the mobile Web, as an app developed for the Apple iPhone, and as an app developed for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile.

The service will be available initially through a managed Beta program with general availability expected in the second quarter this year.

“We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” said Marco Boerries, Executive Vice President, Yahoo, Inc.

“Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”

With a rich design and interactivity that leverages the capabilities of today’s mobile devices, ‘Yahoo! Mobile’ will offer an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers will be able to

Discover: via results from Yahoo’s mobile search, editor-selected content, and new maps tools.

Stay Connected: through access to their email and social network accounts from the most popular Web providers, as well as instant messaging, address book and calendar tools.

Stay Informed: by bringing together favorite content–websites, sports teams, news sources, RSS feeds, weather, stocks, horoscopes and more–into a single location.


"Yahoo! Mobile represents significant and continued innovation by Yahoo! around creating a compelling and engaging user experience with mobile data services, and especially the mobile Internet," said Scott Ellison, VP Mobile and Wireless, IDC.

"Rich and well-integrated offerings like Yahoo! Mobile, offered across a broad range of devices, will play central roles in the rapidly evolving mobile Internet space," he added.


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