February 2009
Mercedes-Benz USA continues to support the fashion community through its "Mercedes-Benz Presents" program and has chosen Yigal Azrouel as this season's designer.
Each Mercedes-Benz Fashion Week, a designer who demonstrates unparalleled talent, pace-setting style and the highest quality craftsmanship is chosen to be the "Mercedes-Benz Presents Designer."
The program was first initiated during Mercedes-Benz Fashion Week in Los Angeles in 2003 and continues to evolve in the tents and through future projects between the brands.
Mercedes-Benz supports and celebrates the chosen designer throughout the week through the sponsorship of their runway space, access to the VIP Star Lounge for hosting media receptions, and a charitable donation to a design educational program/school on behalf of the designer and the Mercedes-Benz Presents Designer program.
Previous designers to receive this distinction include Badgley Mischka, Peter Som, Monique Lhuillier, Tracy Reese and most recently, Chado Ralph Rucci.
Mercedes-Benz recognizes Yigal Azrouel for his fresh, modern designs, meticulous attention to detail and appreciation of exquisite fabrics.
Azrouel is best known as a self taught draping expert.
His designs have been worn by celebrities including Natalie Portman, Anne Hathaway and Jessica Alba.
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